Sunday 25 April 2010
Demographic profile
1) Age: 25-40 – in a job, working class people
2) Gender: Both
3) Social Background – all different classes
4) Economic Status – all different status’
5) Ethnic Background – all ethnicity
I feel that it is very hard to define my target audience through demographics, as it does not fit into any specific categories except for the age group as people in their 30’s are the ones who are most affected by Cancer and are part of the working class and are in the economic lower middle to upper class. Gender is also something which is no matter when involved with my website as my charity helps both genders. My Internet usage survey helped me to realize this because a lot of people with all kind of different ethnicity, culture and lifestyles etc were asked all the same questions.
VALS – Values, Attitudes, Lifestyles
Achievers: Successful and career orientated people. They are politically conservative and value the status quo. Image is important to them and they tend to buy established, well known products. I feel that these people represent a certain minority of the working class.
Believers: Conservative people who believe in traditional institutions, such as the church, and the importance of family and community. Their lifestyles tend to be very routine. Their income is small but sufficient. I feel that these types of people are another minority of the working class.
Makers: Do I yourself enthusiasts and tend to live a conventional family life. These types of people fit the working class style.
Carers: People with a conscience who care about the world around them and the people in it. These type of people would help very much in the donation for my website as they are generous people.
Young Psychographics
Utopians: Want the world to be a better place - more likely to donate
Puritans: Those who wish to feel virtuous - will always do something good and for a cause as well
1) Age: 25-40 – in a job, working class people
2) Gender: Both
3) Social Background – all different classes
4) Economic Status – all different status’
5) Ethnic Background – all ethnicity
I feel that it is very hard to define my target audience through demographics, as it does not fit into any specific categories except for the age group as people in their 30’s are the ones who are most affected by Cancer and are part of the working class and are in the economic lower middle to upper class. Gender is also something which is no matter when involved with my website as my charity helps both genders. My Internet usage survey helped me to realize this because a lot of people with all kind of different ethnicity, culture and lifestyles etc were asked all the same questions.
VALS – Values, Attitudes, Lifestyles
Achievers: Successful and career orientated people. They are politically conservative and value the status quo. Image is important to them and they tend to buy established, well known products. I feel that these people represent a certain minority of the working class.
Believers: Conservative people who believe in traditional institutions, such as the church, and the importance of family and community. Their lifestyles tend to be very routine. Their income is small but sufficient. I feel that these types of people are another minority of the working class.
Makers: Do I yourself enthusiasts and tend to live a conventional family life. These types of people fit the working class style.
Carers: People with a conscience who care about the world around them and the people in it. These type of people would help very much in the donation for my website as they are generous people.
Young Psychographics
Utopians: Want the world to be a better place - more likely to donate
Puritans: Those who wish to feel virtuous - will always do something good and for a cause as well
Subscribe to:
Posts (Atom)